In this power-packed episode, Jeff Ross sits down with Craig Schulze, global business leader, speaker, investor, and founder of The One Shot Movement. Craig shares his insights on attraction marketing, AI’s role in network marketing, and how to create a lasting personal brand. If you’re looking to scale your business, attract the right people, and take action with confidence, this episode is packed with golden nuggets you won’t want to miss!
1️⃣ Success in Network Marketing = Network + Marketing
2️⃣ AI: A Powerful Tool, NOT a Replacement
3️⃣ Building a Personal Brand That Cuts Through the Noise
4️⃣ The "One Shot" Mindset
5️⃣ The Future of Social Commerce & Network Marketing
💡 "Network marketing is about NETWORK and MARKETING. Build relationships first, the business will follow." – Craig Schulze
💡 "AI is like a Ferrari—most people are toddlers behind the wheel. Learn how to drive it right, and you’ll get places FAST!" – Jeff Ross
💡 "Success starts with a decision. You either make excuses or make moves—but you can't do both." – Craig Schulze
⏳ 00:00 – Introduction & Sponsor Shoutout – This episode is brought to you by Earth Foods on Shoply 🌱.
⏳ 02:00 – Craig’s Journey: From Fitness to Global Business Leader
⏳ 06:00 – The Evolution of Network Marketing & Attraction Marketing
⏳ 12:00 – AI’s Role in Scaling Business: Opportunity or Disruption?
⏳ 18:00 – The One Shot Movement: Why You Need to Take Bold Action
⏳ 24:00 – If Craig Had to Start Over Today, What Would He Do?
⏳ 29:00 – Jeff’s Signature Dad Joke & Closing Thoughts
▶️ YouTube: Laptop Lifestyle Dads Channel
🎵 Spotify: Listen on Spotify
🍏 Apple Podcasts: Catch us on Apple
📡 LA Tribune Podcast Network: More amazing episodes
Jeff Ross (00:00) All right, good day legends. Welcome back to the Laptop Lifestyle Dad Show, the place where we help network marketers, affiliate marketers, and online entrepreneurs master AI, social selling, and attraction marketing to create financial freedom and time freedom on their terms. Hey, I'm Jeff Ross, your caffeinated kangaroo, dad of three, entrepreneur, and your guide on this journey to building a business that works for you, not the other way around. Hey, now let me ask you.
Are you tired of outdated marketing strategies that don't work anymore? Do you want to attract the right people instead of chasing prospects? And are you curious about how AI is revolutionizing network marketing? Then mates, if that's you, you're in the right place. And before we dive into today's episode, let's give a massive shout out to our sponsor for this episode. Earth Foods. Earth Foods is now available on Shoply. Earth Food is an organic
bio-fertilizer and soil conditioner packed with living microbes to revitalize that soil, grow stronger plants and increase yields up to 40%. Whether you got your home garden or a commercial farm, Earth Food is an eco-friendly, child-safe and pet-friendly game changer for sustainable agriculture. You can check out Shoply and Earth Foods in the links, they'll be in the link show notes below.
and you can go get your food products today. All right, legends, let's jump back into today's episode. And this one's gonna be a powerhouse in entrepreneurship, network marketing and personal development. I'm introduce you to Craig Schultz, a global business leader, speaker, investor and founder of the One Shot Movement. He's a mission driven initiative, helping people take bold action and life in business.
You know, Craig made his mission to help others turn adversity to impact. He's built multiple businesses, mentored thousands and interviewed some of the biggest leaders on his podcast show. Today, we're going to unpack how traction marketing is revolutionizing network marketing, how AI is creating leverage for entrepreneurs and how having one shot mindset is the key to success. So Craig, good day mate, welcome to the show.
And in 30 seconds or less, I'd love you to introduce yourself to our audience.
Craig Schulze (02:27)
Yeah, thanks, Jeff and looking
forward to spending time with you today. Look, you're right. You know, I'm an entrepreneur, always looking at trends, always looking for opportunities, somebody that, you know, I'm really someone that looks for world's best practice and AI and social media sort of feel that I was at the forefront of social media revolution and also at the forefront of AI revolution. And I think if you can see trends and identify trends, that's where opportunities usually present themselves.
Jeff Ross (02:55)
And I know we're both in on shop, Lee definitely taken advantage of that life covers revolution for sure. So Craig, you've been in the space for a long time. You know, you've seen some of the biggest shifts and you've seen how leaders attract and build teams. today compared to what worked old school network marketing methods, I suppose what's what has changed and what's still the same in today's world.
Craig Schulze (03:20)
I think in network marketing, the key is network and marketing. So it's important that you're connecting with people and building a network. And often to build networks, you've got to build relationships. Now there's lots of different ways to build relationships. online relationships, can build like...
Jeff Ross (03:23)
Thank
Mm.
Now there's lots of different ways to build relationships. Some online relationships you can do like
Craig Schulze (03:46)
Zoom calls and connections and meetings that way. Old school network marketing was built through coffee shop meetings, face-to-face meetings, home parties.
Jeff Ross (03:46)
Zoom calls and connections and meetings that way. Old school network marketing was built through coffee shop meetings, face-to-face meetings, home parties.
Craig Schulze (03:56)
And then it evolved into social media and followings like that. sort of feel in probably I started working on content creating, building a brand, starting shows and podcasts around 2017 and 18. I sort of felt like
Jeff Ross (03:58)
social media and following probably I started working on content creating building a brand starting shows and podcasts around 2017 and 18 I felt like
Craig Schulze (04:15)
I wanted to start becoming a needle in a haystack, like a personal brand within this multiple hundred billion dollar industry network marketing. so I just slowly started building a
Jeff Ross (04:15)
I wanted to start becoming a needle in a haystack like a personal brand within this multiple hundred billion dollar industry network marketing and that's why I slowly started building
Craig Schulze (04:26)
show. That show at the time was called the wealthy network marketer, and then evolved into podcasts and content creating courses and really establishing myself as a global brand, not just another person representing a company.
Jeff Ross (04:26)
show at the time was called The Wealthy Network Marketer, then evolved into podcasts and content creating courses and really establishing myself as a global brand, which another person represented in company.
Yeah, no, I love that. you know, it's something I'm pretty passionate about is helping people build their personal brands. And, you know, the personal brand really is it's a story that people talk about you when you're not in the room, right? And so there are certain things here that like just listening to your
answers into this question that haven't really shifted and haven't changed. The mediums have, the tools have, but leadership's still the same. Relationships building's still the same. Good old fashioned networking's still the same, right? So I'd love you to just unpack some of the key lessons that you've sort of come across your journey in this space for our audience and how they can really sort of leverage networking, relationship and leadership in this space too.
Craig Schulze (05:25)
Look, not everyone's, everyone might have entrepreneurial spirit within them, but not everyone's willing to take action on building a business. And for some people, I would probably say, you know, you're not ready.
Jeff Ross (05:28)
scenario spirit within that.
I would probably say, you know, you're not ready
Craig Schulze (05:38)
yet to go and invest $300, $400,000 into building your business. know, a good place to start is a side hustle, you know, testing out the waters with limited risk, limited opportunity. Now this is where a network marketing business opportunity where you mentioned the word leverage, everything is built around you. You've got a corporate team that you're not paying
Jeff Ross (05:38)
yet to go and invest 300 400 thousand dollars into building a business
You've got a product that you're not paying for that you align with
Craig Schulze (06:02)
for. You've got a product that you're not paying for, but you align with. You've got
structure, you've got all of these pieces of the puzzle build around you. So you've got the ability to show your flare, develop, build the skills required. And I always used to say to people, the absolute worst case scenario of throwing yourself into a network marketing opportunity is that you will leave with skills. If you apply yourself, that will be universally
Jeff Ross (06:31)
that will be universally applied
Craig Schulze (06:31)
applied.
to anything you do in life. So soft skills like building rapport, establishing common ground, selling to people, public speaking. These are skills, it doesn't matter whether you become a real estate agent, you own your own cafe, restaurant, doesn't really matter. This industry can provide people with the soft skills and the hard skills.
Jeff Ross (06:33)
to anything you do in life. So the soft skills like this will be rapport, establishing common ground, selling to people, public speaking. These are skills that doesn't matter whether you become a real estate agent, you own your own cafe, restaurant, doesn't really matter. This industry can provide people with the soft skills and the hard skills for you to be able to go on thriving life with dad.
Craig Schulze (06:56)
for you to be able to go and thrive in life regardless.
Jeff Ross (06:58)
So yeah, I love that. If you get into network marketing, you know, you're going to enhance and develop the skills that you need to survive in life.
Craig Schulze (06:59)
So I think if you get into network marketing, you're gonna enhance and develop the skills that you need to survive in life.
Jeff Ross (07:06)
Yeah, and you hear that you've been around the traps long enough to hear the saying that most people come into this space for the products or the opportunity, but they stay because of the person that they've been coming, right? And I know for my own personal development journey, network marketing has been one of those things that, you know, pressure crowds diamonds and it helps you to step up and step up and shine.
Craig Schulze (07:16)
Hmm.
Yeah, absolutely. Look, I love the industry. Look, the industry goes through challenges and really the biggest challenge you often see is when, you know, there's lots of scams in society and life. And unfortunately with technology, the internet and that they're going to pop up. know, there's a scam every other day. There's an NFT scam every other day. There's Trump coin. It doesn't really matter what it is, but
Jeff Ross (07:28)
Yeah
Craig Schulze (07:55)
Scams are everywhere. So you've got to have the discernment to
Jeff Ross (07:58)
Yeah
Craig Schulze (07:58)
cipher through that. But it's the way you bring people into network marketing. That's the way you, you know, is really the important part. Because if you say, Hey, Jeff, come and join this company here. And if you join, you're going to make all this money and you don't sort of lay out that, it's a business. You're to have to connect with people. You're going to have to work with people. You're going to have to show up. You're going to have to present to people. You know, if you.
bring them in on that proviso,
then everyone has a really good experience. So that's really what I would say. The recruiting of some people is just a little bit misleading. Where I say, hey, can you make a million dollars a year in this industry? Absolutely. Done it before. Can you make part-time income? Yep. Can you make nothing? Absolutely. It really all gets down to the work that you put in, the connections you make and treating it like a business.
Jeff Ross (08:27)
then everyone has a really good experience. That's really what I would say. The recruiting of some people is just a little bit misleading. Where I say, hey, can you make a million dollars a year in this industry? Absolutely, not up to four. Can you make part-time income? Yep. Can you make nothing? Absolutely. really all gets down to the work that you put in.
Yeah, and it's
look is that you find any sort of thing, any industry is going to have its good and ugly side, right? And it's just about creating the reality and the expectations there and well, it's leadership 101. It's leading people and helping them to grow in that space. Mate, I love that, you know, you've been a veteran, especially in the personal, you know, branding side of things and the content creation side of things, like one of the early adopters to get on social media and start creating content.
Craig Schulze (08:54)
Okay.
Jeff Ross (09:22)
Today's world is a very noisy place. There are a lot of people out there now jumping on this bandwagon and trying to do the same thing. in a noisy world where everybody's trying to vie for attention, what are some of your go-to tips to help people stand above the crowd and create content that just cuts through the noise and speaks to people's hearts?
Craig Schulze (09:46)
Look, I always talk to people about...
Jeff Ross (09:48)
people.
Craig Schulze (09:50)
like there's a framework I used to teach called the market leader framework. How do you become the number one go-to person in your industry? So if you're a real estate agent, know, everybody's a real estate agent in the local area representing their brands. Now, how do you become the needle in the haystack of that industry? You know, so it's people join people, it's getting eyeballs on there, it's personal branding, moving out of being a corporate brand into a personal brand, like you think,
Jeff Ross (09:51)
I used to teach for the market leader framework. How do you become the number one go-to person in your industry? So if you're a real estate agent, you know Everybody's a real estate agent in the local area representing their friends. Now, how do you become the needle in the haystack about him? It's people join people it's getting on eyeballs on there is Personal branding moving out of being a corporate brand into a personal brand like you
think Elon Musk is
Craig Schulze (10:19)
Elon Musk is
more of a celebrity for his personal brand than being the CEO of Tesla. Like think like that. But yeah, look, the other thing I think be yourself, be authentic, be true to yourself. Like, you know, people don't like people can smell the bullshit, you know, so if you're to try and fake it till you make it, or you're trying to be someone that you're not, I actually am probably a little bit of a victim of this.
Jeff Ross (10:21)
Yeah
Craig Schulze (10:47)
in my entrepreneurial journey through,
I played it safe in terms of speaking my truth. And it was, you know, I had fitness clubs, had businesses, I didn't want to hurt anyone's feelings. And then when the COVID era come in, I just basically said one day, you know what, this is absolute horseshit. And what I ended up doing was speaking out, which was coming from my heart.
Jeff Ross (10:52)
I played it safe in terms of speaking my truth. And it was, you know, I had fitness clubs, had businesses, I didn't want to hurt anyone's feelings. And the COVID era come in, I just basically said one day, you know what, this is absolute bullshit. And what I ended up doing was speaking out, which was coming from my heart.
And I probably offended a lot of people along that way.
Craig Schulze (11:16)
And I probably offended a lot of people along that way and
lost a lot of business along that way. But I built a tribe of people that were my vibe. And that was just being myself and being authentic and speaking my truth. And it resonated with a lot of people. And it did offend a lot of people, but there's a famous saying out there, the friend of everybody is the friend of nobody. So.
Jeff Ross (11:20)
lost a lot of business along that way, but I built a tribe of people that were my vibe. And that was just being myself and being authentic and speaking my truth and it resonated with a lot of people. I did offend a lot of people, but there's a famous saying out there, the friend of everybody is the friend of nobody. Yeah,
finding your vibe and like your tribe, right? It's a lot more enjoyable space to show up every day and serve in that space, right? You're not having to...
and navigate all of the emotions of, you know, worrying about walking on eggshells every day. You upset someone, you know, you can just go be you and show up and, and yeah, people love you for it or they don't. Yeah.
Craig Schulze (12:00)
Yeah, so that would be one thing look if you're starting now be yourself be authentic speak from your heart.
you know, take action, do it, do an activity every single day. Like if you're new to this, go live every day for 30 days and then and just start getting into the
habitual side of the right behaviors. You know, if you know that that would be one thing I would do. Not everybody has the social capital when I say social capital, the network of people like for me, when I launched a OneShot Movement podcast, I was able to go to
Jeff Ross (12:21)
the social capital, the network of people like for me when I watch a bunch of women podcast, I was able to go to
Craig Schulze (12:33)
a series of celebrities, a series of sports stars, a series of TV personalities and instantly have an association with high level entrepreneurs,
Jeff Ross (12:33)
a series of celebrities, series of sports stars, a series of TV personalities and instantly have an association with pilot.
Craig Schulze (12:44)
highly successful people. So people are actually asking to get on my show, not me having to ask to be on that, you know, me asking them my show. So I think you don't have that capability, but, or not everyone has that capability, but you need to be working towards something. So start somewhere.
Jeff Ross (12:44)
entrepreneurs, highly successful people. So people are actually asking to get on my show, not me having to ask to be on that, know, only us and former shows. So I think you don't have that capability, but, or not everyone has that capability, but you need to be working towards that. You need to start somewhere. Yeah. Start somewhere.
Yeah. So in this space of AI, you know, dominating for the last probably three years now, you know, and especially I see, you know,
adding to the noise of the social media arena and people experimenting with it, which I think is fun and exciting, but it's also a little bit messy and chaotic. How do you see AI helping network marketers scale their business without losing their real authentic selves?
Craig Schulze (13:24)
down to the roof there.
Look, AI, ironically, a year before ChatGBT came out, I was using a platform called Jasper, and I was writing phenomenal content with, I'm like, oh, nobody knows about this. You know, I should just set up an agency and say, I'm going to start writing blogs for people. you know, but the point is, for me, I have a bit of a,
Jeff Ross (13:32)
A year before Chat TV T came out I was using...
Yeah, I remember Jasper.
Yeah.
But the point is, for me, I have a bit of a...
Craig Schulze (13:59)
a love hate relationship with AI for this reason. Like I think it's killing jobs and it's impacting humanity. And that really, I really have the struggle with that. But on the flip side of it, see tremendous opportunity if used well and done right. Now I just look at it really as a tool. Now what tool can I use in AI to help me be more efficient?
Jeff Ross (14:01)
with AI for the necessary...
Yep.
Yes
Craig Schulze (14:27)
Is it writing captions for my social media? Is it cutting up content? Is it giving me feedback? Am I using it to help market research? So I use it as a tool, nothing more, nothing
Jeff Ross (14:40)
more, nothing less, and I have a moral dilemma with it. I like it, but I hate
Craig Schulze (14:40)
less, and I have a moral dilemma with it. I love it, but I hate it.
Jeff Ross (14:46)
it. Yeah, no, look, I've got to be honest. I've created my brand around AI and social selling, and I'm probably on the same page with you. I see there are some moral, ethical things that are just wrong with it and how people are using it. Like a story I heard the other day was that a mother lost her 14-year-old son because some company out there created this AI persona.
that this 14 year old had connected with on that emotional level and fell in love with this AI persona and was very open about this relationship in this world that we live in with gender fluidity and all that. And not to go into that conversation, but what happened was this 14 year old kid reached out to this AI persona and said, I love you so much. How can I be with you? And this AI persona turned around and said, well, the only way that you can
physically be with me is to kill yourself so your spirit leaves your body and comes be with me here on this plane. So the kid killed himself. And you know, this mother is now distraught, you know, dealing with this. Like, so we've got really moral ethical dilemma stuff happening in that space. And we do need some regulations and boundaries around this very powerful tool to be able to help sort of regulate it a bit because it is a powerful tool. It's a bit like a Ferrari.
And, you know, we've got five year olds, you know, getting behind the wheel of a Ferrari trying to go from zero to a hundred in one second and crashing off the cliff. But we've got to realize that it is a tool. It's a very powerful tool, just like a gun is a tool. It can be used for good or evil. And I really feel like if we look at it from the positive side and look at it as a tool, not a replacement, a tool to embrace us, to amplify us. Sorry.
And yeah, as you said, you know, I love the way that you described it, looking for ways to eliminate some of your bottlenecks in your day-to-day processes, but it's still not replacing you. That's where I believe that it's a very powerful tool to be used, yes, for sure.
Craig Schulze (16:51)
Yeah. Look, I mean, the, the, got to look at it. Is it a
fad or here to stay? Like that's the question you really need to ask yourself. It'd be like in the nineties going, well, is the internet just a fad or here to stay? You know, a couple of years ago, was probably NFTs. Is it a fad or is here to stay? Now I would probably put a pretty strong argument that it's here to stay. So don't fight the, don't fight the tide. You know, you've got to like say, well,
Jeff Ross (16:59)
Yeah
Craig Schulze (17:20)
Okay, I didn't get an email address for 10 years and look how long that set me back. I didn't set up a Facebook account for 15 years and look how long that
set me back. I would probably say, you know, we're early days, there's going to be lots of iterations and evolutions of the AI space, but I would probably more lean in to say, well, it's here to stay. So don't fight the tide.
Jeff Ross (17:29)
I would probably say early days there's going to be lots of iterations and evolutions of the AI space but I would probably be more leaning to say well it's here to stay so don't fight the
time. Yeah let's embrace it and let's use it how we can use this tool that's why I like to say AI plus our heart equals our superpower you know because that's really what it is it's how can we partner with it and you know not use it as a replacement it's a bit like you know the GPS
You know, if I followed the GPS blindly, sometimes it's going to lead me into a river or something like that. You know, and have you hear those stories, but it's just a guidepost, right? And help us to support us in that space. They're a very powerful tool nonetheless. I get excited about the idea of AI plus personalization, especially like in this e-commerce space that we're becoming into now in social commerce. I think that gets exciting and where we can start to see
you know, people jump on that website and, you know, and the website set up in a way to, you know, use all of the tracking data and the cookie data that they have to create that personalized experience. think AI can definitely help facilitate that conversation. So it's exciting to see where it's going to evolve and see where it goes for sure.
Craig Schulze (18:45)
Yeah, absolutely. But probably like the mobile phone is a massive trap for people and get addicted to it. You you've got to detect somehow, sometime. And I think AI is probably one of those things. Go for a long walk and get some fresh air and nourish your mind, body, spirit outside of technology. So put the boundaries in place.
Jeff Ross (18:52)
you get addicted to it, you know, you've got to de-tech somehow, I think AI is one of those things. Go for a long walk and get some fresh air and nourish your mind, body, spirit outside of technology. So, some boundaries in place.
Yeah, boundaries and routines and yeah, for sure. So let's talk about the one-shot movement. You know, it's all about taking action and living life with no regrets. What's the biggest mindset shift?
that network marketers and affiliate marketers in that equation need to make to help them to create long-term success.
Craig Schulze (19:30)
look, I think in the end, it's around making a decision. So saying I am now I'm sick of the shit show of my life. I'm sick of being on the treadmill. And I'm making a decision, I'm going to change it now I've to find a vehicle to do it. So like, once you start like navigating through that process, and it's about do you believe in what you're doing, you know, so
Jeff Ross (19:31)
in the end.
decision.
So once you start navigating through that process, then it's about do you believe in what you're doing?
Craig Schulze (19:56)
If you have the belief that this is the right path, the right opportunity at lines of my values, I've made a decision that I'm gonna change the circumstances that I'm in. And some people make decisions for different reasons. Some people might make it for desperation reasons. Some people might make it for inspiration reasons.
Jeff Ross (19:56)
if you have the belief that this is the right path, the right opportunity at lines of my values, I've made a decision that I'm going to change the circumstances that I'm in. And some people make decisions for different reasons. Some people might make it for desperation reasons. Some people might make it for inspiration reasons.
Yeah
Craig Schulze (20:16)
They might be inspired by somebody else that's gone from where they are to where they're
to a whole new different realm. And some people might go, shit, I'm on my last dollar here. actually, I don't really have a choice like that. But when you've made the decision, then it's like, well, what's the plan? know, I need a game plan.
a roadmap, I need to align with the right type of people. And then your business and life always just grows to where you grow. So if you've got your head, you're gonna have empty pockets.
So start going on that growth journey of personal development, learning how to sell better, learning how to lead better, learning how to...
Jeff Ross (20:46)
So start going on that growth journey of personal development, learning how to sell better, learning how to lead better, learning how to
Craig Schulze (20:57)
you know, relate to people better learn how to present the skills presenting on stage. I need to get better at that. yeah, it's about learning the skills there. My I guess my one shot movement concept come from personal experience. I
Jeff Ross (20:58)
relate to people better, learn how to present the skills presented on stage and then to get better at that. So yeah, it's about learning the skills there. My lunch of movement concept come from personal experience.
Craig Schulze (21:12)
published a book about that. And I guess the underlying message is this, you know, you only have that one crack at life, the one shot at life, give it your best shot, whatever that is for you, climb the corporate ladder, be the best parent you can be the best
Jeff Ross (21:13)
Yeah.
Craig Schulze (21:26)
coach of your kid's sport, go and build a business, create financial freedom, start a it doesn't really matter what it is. Don't waste time, don't live with regrets, don't get into the rocking chair and say, I wish I did this, I should have done that. So that's really my philosophy.
Jeff Ross (21:42)
What do they say about the, you know, people in their deathbed and their number one regret is the things that they didn't do, right? Hmm. Absolutely. Hopefully that installs some wisdom into the people that are listening. No, I'm sure it does. I'm just reflecting on an interview that I did with Martin Ruoff from, from WorldVentures. And yeah, like he was saying something very similar to that, you know, you got to know where it is that you, where you're trying to push off.
Craig Schulze (21:48)
Yeah, absolutely. So yeah, hopefully that installs some wisdom into to the people that are listening because yeah.
Jeff Ross (22:12)
from life, you know, what's that, that block, what I call sucksville, what are you trying to escape? And then you've also got to know where it is, where you want to be, like what's that dream destination, that dream life. And then, you know, the plan sort of, you know, one step, one step, one step starts to materialize for you, but you just got to take massive action. And I love what you just said there before about empty head, empty pockets. I think that's pretty powerful. That's definitely one of those quotables.
Craig Schulze (22:18)
Hmm.
Mm.
Hmm.
Jeff Ross (22:41)
So look, hey Craig, if you had to start all over again, knowing what you know now, no audience, no team, but all of the knowledge that you've acquired and you get to keep that part, what would be the exact strategy that you would use for building a six-figure network marketing business, leveraging the tools that we have today in attraction marketing?
Craig Schulze (23:02)
look, I mean, in the end, people join people. So if I had to start all over again today, one thing that I have is relationships. One thing that I have is a story that has shown that I've done it before. One thing that I have is refined skills.
Jeff Ross (23:05)
In the end, people join people. If I have to start all over again today, one thing that I have is relationships. One thing that I have is a story that has shown that I've done it before. One thing that I have is refined skills.
And I have transitioned from industries multiple.
Craig Schulze (23:30)
And I have transitioned from industries multiple
times over the 25 years. And my next journey always becomes a bigger journey than the journey before. And it usually gets down to the fact that I have a better...
Jeff Ross (23:34)
Yeah.
Craig Schulze (23:45)
social capital, better group of people to network with that can open more doors for me. I do have better skills. I'm a better presenter today than I was 15 years ago. And yeah, like those things there are still with me. So you can start again quite easily if that's
the case. you know, while you're traveling through, like the best advice I ever received was from my mentor in Adelaide when I was in the gym. And he just said to me, Craig,
Jeff Ross (24:04)
Love that
Craig Schulze (24:15)
If you can learn how to leverage time, money and develop meaningful relationships, you can become unstoppable. So everything I've done along my journey is, am I leveraging time here? Am I leveraging money, creating money on money? Am I getting my money working for me? But developing meaningful relationships because
you never know what's down the road. Like I might be a real estate agent in five years and my relationship with you through being on your show.
Jeff Ross (24:34)
Yeah, love
Craig Schulze (24:42)
may end up in you transacting in buying a penthouse in Hobart, know, like you never know where it goes. So treat people with respect. And yeah, always try and get better, learn more, apply more. And then you can start again. And you know, instead of taking 10 years to get there, you might get there in three, you
Jeff Ross (24:51)
that.
Yeah, no, I love that. And the biggest thing that I've
Craig Schulze (25:04)
know.
Jeff Ross (25:06)
always started to realize is the number one asset in this game is people and the connections that we build along the way. So I love that you've highlighted that space. All right, well, let's wrap this up. I think it's been a, you this has been a masterclass and a lot of wisdom that's been shared already just in, you know, the mindset and the personal belief and, you know, a few lot of golden nuggets there and tips and strategies.
You know, for people who want to reach out to you and connect with you, maybe even look at this one shot movement that you're all about and, you know, get access to your products. I know they're on Shoply, but what else, where else can they catch up with you? Where can they get your podcasts? How can they connect with Craig?
Craig Schulze (25:43)
Yeah, look, I mean, you can
connect with to shoply with Jess link in in in the below. But yeah, I've actually got I'm an e learning person on shoply and I've created a a very small DIY course called leverage vault and it's got over 200 hours of content and you know, it's it's teachings from all the different
Jeff Ross (25:46)
with Jess' link in below. Yeah, we'll make sure that's in the show notes.
on Shafi and I've created...
small DIY course called Leverage Vault and it's got over
Love it.
Craig Schulze (26:13)
200 phenomenal thought leaders I've interviewed. There's 14 courses that I've put together. It's got my best advice series in there. There's a lot of value. I call it an entrepreneur university for a fraction of the cost. you get through that and then apply what you learn and then sold my $300 course, you get an $80 bonus as well. It's like a mini business opportunity in its own right. And you
can...
Find that out through Jess's link in the show notes below.
Jeff Ross (26:45)
That's very generous of you. Thank you. So one final question before we wrap up. What's got you most excited about the future?
Craig Schulze (26:53)
I look, I'm excited because, you know, I guess new ventures, new beginnings, something that you believe in something you get excited with. And you've mentioned the word shop Lee and you know, it's a six months into or less than six months into a journey of pioneering something that's never really been done before. There's a little bit of the social selling from like the tick tock shop style, the bit of the vendor.
marketplace from the Amazon style, all built into the one place. And it's given four business opportunities built into the platform. And for me, for the last four years, I've sort of been learning how to trade, doing a bit of agency work where I've got two staff that we do digital marketing and digital content, doing a few speaking gigs and nothing that I would say that I'm like, wow, I'm all in on this deal. Whereas when the shop lead got presented to me, I'm like,
Jeff Ross (27:27)
Yeah
Craig Schulze (27:47)
This brings all my worlds together. can build community. I can
bring brands to the platform. I can pioneer the platform. I can launch my own products and brands on the platform. It sort of really ticks all the boxes that I'm looking for for an opportunity. So that's what really excites me. And I mentioned at the start about trends and looking for the opportunity in trends and big ideas in mega trends are where major things happen. And, you know, if you look at the
Jeff Ross (28:03)
really excites me. You mentioned at the start about trends and looking for the opportunity in trends and big ideas in megatrends are where, know, major things happen. you know, if you look at the
Craig Schulze (28:17)
social media commentators like the Gary Vee's of the world that all they're talking about now is social commerce. Social commerce is next big thing. Like if you have the five minutes to browse TikTok and put in social
Jeff Ross (28:17)
social media commentators like the Gary Vs of the world, all they're talking about now is social comments. Next big thing, like you have the five minutes to browse TikTok and puddings.
Yeah
Craig Schulze (28:31)
commerce China, you start seeing all sorts of crazy things happening in the world in the way the world's moving. So yeah, I like to ride the wave down, not try swim.
through the waves to get to the back to catch the waves. So think smart business is going with trends and what we're doing at Shopli is pretty exciting. if you, yeah, I would say that if you want to be an affiliate to sell something, it's the $100 business.
If you want to build a team and make royalties on the communities that you build, there's something like that there. If you want to bring brands to the platform, don't want to do the other two, there's that there too.
Jeff Ross (29:13)
No, awesome. Well, part of the laptop lifestyle dad's brand is yeah
Craig Schulze (29:13)
Just reach out and look. yeah, follow the One Shot Movement podcast. I'd really appreciate that. Phenomenal interviews on there, just to the usual places, Spotify, iTunes, et cetera, too.
Jeff Ross (29:30)
King of Dad jokes, so it wouldn't be a show without a dad joke, but I've been using ChatGPT to come up with some unique original ones, and man, they're cringe-worthy. You ready for it? Why did the AI entrepreneur go to therapy?
Craig Schulze (29:42)
guys.
the next.
Jeff Ross (29:48)
because
he had too many artificial emotions.
You gotta love it. Well, legends, what an epic conversation here with Craig. Here's what you got to do next. Go drop in the comments on the information that you found the most valuable from this episode. Tag a mate who needs to hear this conversation. Subscribe to your favorite channel here, whether it be on YouTube, Spotify or Apple, so you never miss an episode. You can also find us on the Los Angeles Tribune podcast network and you'll find other great podcasts there as well. But make sure you go and...
Listen to Craig's one here with the one shot movement. And before we go, you know the saying, stay caffeinated, stay legendary, and we'll see you the next episode. Thanks for now.