🎧 Episode Summary In this high-energy episode, Jeff Ross sits down with Casey Watkins, digital marketing expert and host of the AI Mastery Podcast. They dive into how AI is revolutionizing attraction marketing, the biggest mistakes people make with AI, and how automation can supercharge your business—without losing the human touch. If you’re looking to scale smarter, leverage AI tools effectively, and dominate digital marketing in 2025, this is a must-listen episode!
1️⃣ AI is a Multiplier, NOT a Replacement
2️⃣ How to Avoid AI Mistakes
3️⃣ AI & Social Selling: The Right Way to Automate
4️⃣ The Future of AI & Content Creation
5️⃣ Casey’s Top AI Tools for 2025
💡 "AI is like a Ferrari—most people are toddlers behind the wheel. Learn to drive it right, and you’ll get places FAST!" – Jeff Ross
💡 "Automation should remove bottlenecks, not relationships. AI is a tool, not a crutch." – Casey Watkins
💡 "The smartest entrepreneurs aren’t just chasing metrics—they’re building trust, relationships, and a long-term brand." – Jeff Ross
⏳ 00:00 – Jeff’s Intro & LLD Academy Sponsor Spot – The Laptop Lifestyle Dads Academy helps network marketers master AI, attraction marketing, and duplication without burnout!
⏳ 02:00 – Who is Casey Watkins? His Journey in Digital Marketing & AI
⏳ 06:00 – The Evolution of AI in Social Selling & Attraction Marketing
⏳ 12:00 – The Biggest Mistakes People Make with AI & How to Fix Them
⏳ 18:00 – The Future of AI-Driven Content Creation & Faceless Branding
⏳ 24:00 – Casey’s Top AI Tools & How to Use Them Effectively
⏳ 29:00 – Jeff’s Signature Dad Joke & Final Thoughts
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And before we go…
Why did the AI entrepreneur go broke?
…Because he kept investing in artificial intelligence instead of real profits. 🤖😂
Legends, as always—Stay caffeinated. Stay legendary. 🦘💥
This is Jeffery Ross, signing off! 🎙️🚀
Jeff Ross (00:00) Good day legends and welcome back to another episode of the Laptop Lies Not Dad Show. Hey, this is the show where we help frustrated network and affiliate marketers and online entrepreneurs master AI, social selling and attraction marketing. So you can build a business that works for you, not the other way around. Hey, I'm your host, Jeff Ross, your caffeinated caregiver, bringing you some high impact strategies, dad jokes and a whole lot of awesome source. And today we're diving deep into the AI powered marketing world.
with an absolute rock star in the digital world. Before we dive into today's conversation, let's talk about something that's helping network marketers and online entrepreneurs scale their business faster than ever. It's the LaptopLive.data Academy. It's your one stop shop to mastering social selling and AI automation, attraction marketing and personal branding, and duplication and team building without burnout. Hey, we don't just teach you how to grow your business.
we give you the exact roadmap and tools to help you to make it happen. Hey, if you want in and you want to join us, you'll find the link in the show notes below here and you can start building your dream business today with us. All right, legends, let's dive into today's episode. We have a heavyweight in the AI powered marketing world. He's the host of the AI Marketing Mastery podcast, a digital marketing expert in his own right, a thought leader in traction marketing, automation, and using AI to scale businesses.
With a passion for helping entrepreneurs leverage AI to dominate content creation, automate outreach, and convert leads at scale, Casey has worked with some of the best of the game, from YouTube consultants with 50 billion organic views to digital marketing giants crushing it in the faceless video world with TikTok and AI-driven branding. If you've wondered how to make AI work for you, how to use automation without losing
your authenticity and how to stand out in the sea of digital noise. This episode is going to be a must listen. So Casey, welcome to the Laptop Lifestyle Dad Show. Mate, I love you to just do like a quick two minute introduction for our listeners here. you'll, you know, tell us a little bit about yourself in two minutes or less and let's get started.
Casey Watkins (02:16)
So I came from the internet marketing world. started way back in 2008. I've had a couple of different agencies, went to the corporate world. I was not a big fan of that world. So I back to running my own thing again, got into AI and faceless videos and just have been enjoying life.
Jeff Ross (02:41)
having a lot of fun, Yeah. Yeah. So Casey, AI has completely transformed digital marketing over the last couple of years, but still not everyone's using it the right way. How do you see AI evolving, especially attraction marketing, and what should you see entrepreneurs be doing right now to stay ahead of the curve?
Casey Watkins (02:42)
yeah, yeah, it's a whole lot of fun.
Keeping keeping up with the latest updates so much is changing. There's so many new AI programs coming out and like What is it Nvidia's gonna have a little desktop computers that you can have Basically and put your own AI Software on there to do so instead of using chat GPT. You can have your own little box at your house so just keeping up with technology and what's coming out and
Jeff Ross (03:29)
Yeah, wow.
Casey Watkins (03:35)
following the right people because they're like, I don't, consider myself good at this. There are people that are amazing at it. Like I got a friend's nephew who sent me a prompt and I'm like, I popped it in and I'm like, Whoa, this is freaking cool. And he, like, he don't even do AI or any of that. He just works on video game consoles. That's all he does.
but he uses AI and chat GPT and inputs all of the instruction manuals, all of that. So he could just search something and boom, he's got all of his information to fix stuff. So.
Jeff Ross (04:15)
Yeah,
Yeah. I saw a case study the other day from a sales lead generation client. And what they did was they put a lot, yeah, they record all their sales calls, right? So they got them all transcribed and upload the transcribes to ChatGPT and ask ChatGPT to give really, really, really, really blunt feedback. know, the feedback that, you know, nobody's nice enough to give to you, like, cause they're trying to be,
Casey Watkins (04:43)
Yeah.
Jeff Ross (04:44)
they're too nice to give to you, right? came up with a few series of props around that and man, like the feedback was brutal, but it's like, that's where iron sharpens iron for sure, Yeah.
Casey Watkins (04:55)
Yeah, yeah, we can actually make adjustments because I like I've been
I'm not a video editor. So I've been playing with CapCut over the last three weeks and trying to figure it out. And like I put my video I made a video yesterday and put it in chat GPT and it's like, hey, give me your thoughts and just on the script. And it was like, yeah.
Maybe I should go back to the drawing board and restart this one over because it was rough.
Jeff Ross (05:26)
I love actually asking Chachi Pytit for feedback, especially when you position it, like you get it to act like an expert. We know both know Austin Armstrong from Syllabye, right? So you can say, he's got enough content out there that Chachi Pytit can sort of clone and mimic him a little bit and you can pick it up and you say, act like Austin Armstrong and give me some feedback like he was in the room.
Casey Watkins (05:40)
Yeah.
Jeff Ross (05:54)
and that feedback loop, it's pretty cool. Like I said, this is where we can start to really up level ourselves and go through that learning curve a lot quicker. And that's one of the things I do love about AI. But mate, see a lot, sorry, where you go?
Casey Watkins (05:58)
Yeah.
Yeah, because like,
I was just gonna say it. You can even use the same thing when like, you're trying to generate prompts. You'd be like, hey, give me a prompt to do this. And then also ask me three questions that you think would help better this prompt. And then it'll give you the prompt like you requested. But then when I ask you the questions, you're like, you probably actually do need to know that information. And then you give it the three answers. And then it'll
Jeff Ross (06:23)
Mm. Mm.
Hey, it's right
Yeah.
Casey Watkins (06:37)
spit you out a better prompt and ask you three more clarifying questions and you're like, okay, well, if I do this five or six times, it will really be a good prompt. And normally if you do that, yeah, if you do that, it'll come out really good and work every time.
Jeff Ross (06:47)
Yeah, you get pretty re-fucked.
Yep,
yep. Now I love that refining process, but what I also love about it too is that when you get it to ask you questions like that, it helps you to think outside the box of things that's just not your forefront right now. And basically questions are the answers, right? So ask the right questions to get the right answers. Yeah, yeah. Love that. So look, a lot of marketers are out there using AI the wrong way. I was guilty of it when I first started too.
Casey Watkins (07:08)
Yeah.
Yeah, yep, yep.
Jeff Ross (07:21)
you know, either relying on it too much, excuse me, either relying on it too much or they're not leveraging it enough. You know, what would you say are some of the biggest AI mistakes people are making and how can we fix them?
Casey Watkins (07:35)
not properly prompting any of them. So like, write me a blog post on digital marketing. It'll do it. It'll be 50 % decent. But if you give it about you, your writing style, any research you've done, like PDF files, any of that type of stuff.
Jeff Ross (07:40)
Mm.
Casey Watkins (08:04)
it will come out a hundred times better just by, mean, it can do its own research, especially now with deep research active, but for the most part, if you can help it, it'll come out a whole lot better.
Jeff Ross (08:20)
Hmm. Yeah. Well, looks like, you know, for this interview that we're on right now, you know, I just spent like an hour before getting on the interview. I asked it to go research Casey, uh, you know, in his podcast online. So we've got a couple of links there to give it to you. So he got a base understanding of, of who you were. And, uh, then I, you know, with a couple of other prompts that I've got from my podcast, say, okay, now with the information that you've collected on Casey,
let's bring in the interview here and so we can set up Casey to be able to be the hero of the other show, not me, and bring out his genius side and ask him the right questions to be able to highlight his wisdom and his experience to be able to teach our audience. And the end result here now, as you heard, was the introduction and the other questions that we've got here in front of me that we're asking. And it's just a really powerful tool.
Casey Watkins (09:02)
Yeah.
Jeff Ross (09:12)
of how we can use AI to amplify us, to be leveraged, but it's still not a replacement. It's still us. It's a partnership, right? And that's why I like to say AI plus our heart equals our superpower. Mate, so this is one of the biggest fears that I see in MySpace especially, and I'm sure you see it too. One of the fears people have is this...
Casey Watkins (09:21)
Yeah.
Jeff Ross (09:38)
Yeah, everything will be too robotic and it remove the human touch from our marketing. Now, how do you use AI without losing authenticity and still build real trust and relationships with your people online?
Casey Watkins (09:53)
So I kind of tend to stick it.
AI, I use AI to basically fill in gaps that are going to take me way too long to just manually handle through a quick little task that yeah, it may only take five minutes, but when you got to do it five or six times a day, every day, there's not a good reason to manually do it.
Jeff Ross (10:21)
Hmm,
get rid of those bottlenecks.
Casey Watkins (10:24)
Yeah, so like one example, clients I work with, they get reviews on Google. Well, you don't have to be a complete expert to just say, hey, thanks for leaving us a review. We really appreciate it. Well, I set up an automation task that basically knows everything about my customer. And as soon as somebody leaves a review, it just grabs it.
thanks the person, it calls them by name because it can read everything in the review, calls them by name, talks about something that they said in the review, and then thanks them for the company.
Jeff Ross (11:07)
Yeah, so look, that's some AI automation there right there. Okay, I wanna talk to you about this because I can see we're like in the review space and that has a place to pay. But in a world that is starving for connection and really it's starving for trust too, what are your thoughts on using that sort of automation in people's comments on their post?
But for me, I feel like it starts to cross over now into engagement spam, especially if the bots not trained properly. I think that's the big key, right? You've got to really train the chat GPT bot to be able to help support you because otherwise it just comes across a little bit disjointed. It's not quite there yet. There's no emotion. There's no connection. There's no context sometimes. What are your thoughts on AI and automation?
Casey Watkins (11:59)
You
There so I can I will completely relate. I tried setting up an AI automation bot to reply to Google comments. And like 50 % of the time it was right on right how it should respond. But then you get somebody that it was I can't even remember what the comment was, but it took it the comment as in that they hated the video.
Jeff Ross (12:13)
Mm.
Casey Watkins (12:31)
when really they said they liked the video and was like, it responded, we're sorry that you didn't like our video. What can we do better? And I was sitting there looking at it like, that is not at all what they said. So I ended up stopping that and just went back to manually commenting because sometimes you just don't know.
Jeff Ross (12:42)
Yup.
Yeah, I just think it's
starts to get into a bit of an ethical area too, right? As I say, you know, like, you know, in online world, it's a very noisy place and there's already a very low trust factor. And for me, if AI and automation can help us to increase trust, I'm all for it. Let's go. Like the review space, that makes sense. But getting into commenting and I feel now we're starting to fall into, it's what I'm calling engagement spin.
Casey Watkins (12:54)
Yeah.
Yeah.
Yeah.
Jeff Ross (13:18)
I feel like it's starting just to, when you're looking for ways to replace you for the sake of replacing you, I feel it's lazy and I feel you're starting to get into some ethical areas. Just my thoughts.
Casey Watkins (13:18)
Yeah.
Yeah.
Yeah, so like...
I won't name the company, but there is a company out there that basically works with Instagram that basically does that. Hey, if you type in chat, the word RSS and I'll send you my RSS feed reader. And yeah. And so like that you're sitting there like, okay, well yeah, it drives up engagement on your post because everybody wants something free, but
Jeff Ross (13:37)
Mm-hmm.
Yeah, yeah, I know the ones you're talking about,
Casey Watkins (14:01)
Is it really helpful to you or anybody else? All you're doing is
comment spamming basically, like you were saying.
Jeff Ross (14:10)
Well, yeah,
like, you know, you've been in the game a while. Excuse me, probably my throat. You know, you've been in the game just as long as I have, probably a little bit longer, you know, since 2008. I think I started 2010. You know, see, we've seen just about everything and anything in this space. You know, you got to remember back in the Google days when we had the penguin and the panda updates and all of those sort of things. And now we're in this space, the AI space, where know, meta happened to, you know, fight against, you know, this type of automation.
Casey Watkins (14:31)
yeah.
Jeff Ross (14:40)
Look, what I see at the end of the day, it's black hat versus white hat tactics, right? And black hat tactics is always gonna try and game the system, right? Game the algorithm, game the Google sort of search engines. Like you're looking to cheat and game the system. And I feel like every time you go do that, you're just yourself up for a long-term failure because we've seen it time and time again, right? Facebook, Google, TikTok.
Casey Watkins (14:47)
Yeah.
Jeff Ross (15:10)
they all change the thing to help, you know, help keep their product safe for the majority, know, user friendly for the majority. And I feel like if you're just chasing metrics, if you're just chasing identity stats and all that sort of thing, you're missing the big picture here with what marketing is all about. But if you come from this angle from how do I build relationships? How do I build connections? How do I take people from cold to sold?
Casey Watkins (15:16)
Yeah. Yup.
Yeah, he...
Jeff Ross (15:39)
And you know, traffic to lead, lead to customer and look after people. know, marketing and online AI, AI marketing, sorry dyslexia, AI and online marketing can be very powerful tools, right? But it's about how does it serve you and how does it serve the greater good, not just to play games and try and make money from it all. Yeah, it's a different conversation.
Casey Watkins (16:02)
Yeah. Yeah. And basically you just really want to make sure that you're there is human interaction in AI because like I can automate like I can automate a lot of things and most of them will turn out good. But if I even if I just review it before it goes live it'll always turn out better because there's things that it just doesn't know.
Jeff Ross (16:06)
You
Mmm.
Hmm.
Casey Watkins (16:31)
that I can tweak in there. I mean, has access to all the information in the world, but it'll still get stuff wrong.
Jeff Ross (16:31)
Yeah. Yeah.
Yeah,
once again, I just really want to highlight for our listeners that it's, if you're new to this AI space, like look at ways to embrace it and amplify you and leverage it, but never look for ways to replace you. I like to describe it as it's a hammer. You know, I could put a hammer into a three-year-old's hand and I can maybe get a few holes in a wall, right? But if I take that same hammer and I put it into a master craftsman's hand,
you know, I'll get, you know, a cathedral or grand piano or, you know, something masterful. And that's what AI is. It's just a tool. So, let's talk about the future of content creation. Cause I know you're playing quite heavily here in the faceless video space. Mate, you've worked with some of the best in the game with the YouTube experts, TikTok growth strategists and, you know, AI content creators. So how do you see...
Casey Watkins (17:13)
Yeah.
Yeah.
Jeff Ross (17:32)
AI shaping content creation and what is your best advice for someone who's looking to dominate this space with AI driven marketing?
Casey Watkins (17:43)
So it's going to get heavily AI driven over the next two years. There are so many new programs coming out that are getting better and better at creating faceless type of videos and AI generated videos. Like you can even use make or in a in eight in to process and generate everything.
Jeff Ross (17:59)
Mmm.
Casey Watkins (18:12)
you need to make your own faceless video. Like I just set up one today. I started it yesterday, but it generated all of my voiceover for a three hour video and then made all my images and then just shoved them into a Google drive. So all I had to do was download them, throw them into CapCut and export.
Jeff Ross (18:38)
Wow. What was the name of that tool?
Casey Watkins (18:39)
Yeah, it's
so in a in it's a bunch of different tools. So that one uses chat GPTs AI use API a uses
Leonardo, I believe Leonardo or mid journey. I can't remember which one I have that one set up as, but it uses one of those twos to connect in to make the images and chat GPT to make the prompts for the images. Basically all I did was give it.
my script in Google Sheets and it pulled it from there and did the voice through ChatGPT, the prompts through ChatGPT, and then got the images from the AI generators, image generator, and then shoved it all into the Google Drive.
Jeff Ross (19:35)
Fascinating. Alright, I have to go look at that one. That sounds really interesting.
Casey Watkins (19:38)
Yeah, yeah, making innate in like I'm more of a make person, but I know a lot of guys are using innate in and I've set up an account and working on getting mine set up just so could play with it because it's it does some really cool stuff. Zapier.
Jeff Ross (19:55)
Yeah, so Max is very, very similar to
Zapier. And they say this innate inns are very similar in that space, is it? Okay, never heard of it. I'll have to have a look at it. I've heard of Mike and Zapier before, but I'll have to have a look at this other one.
Casey Watkins (20:03)
Yeah, I believe so. Yeah.
Yeah, Zapier just did just released agents the other day. So I'm not a Zapier fan, but now with their agents. So basically with Zapier, you can go in, select everything you're wanting this thing to do, and then give it a prompt like you would chat GPT. And then it should go in there and it's supposed to build it out for you.
Jeff Ross (20:15)
Mm.
Interesting. I haven't played with Zapier for a little while. We used to play with it back in my Facebook ads days to take the data from Facebook ads to Google Sheets and build out some reporting docs. But I haven't touched it probably for a couple of years to be honest. I'll have to go back and have a look.
Casey Watkins (20:35)
Yeah.
Yeah.
Yeah, yeah, I just found that out today. like we said earlier, the stuff is always changing. New things are coming out.
Jeff Ross (20:59)
Oh,
I know. It's going pretty fast. You got to look at ClickFunnels these days. Like ClickFunnels when it first started was that it was the best thing in the funnel development world. And then, you know, we had Kajabi and we had SystemIO, then we had GoHiLevel come out and sort of start to dominate that space as well. But I reckon ClickFunnels 2.0 has stepped up their game, you know, like they started the whole funnel, you know, building game.
Casey Watkins (21:02)
Yeah.
Yeah.
Jeff Ross (21:24)
and they got left behind a little bit, but you know this 2.0 version is definitely up their game and I think like it's now starting to turn into that Ferrari again like it used to be. You know it's just it's funny watching the competition here happening and this space evolve and develop and when you've been in a Ferrari for decade you can start to see the trends a little bit and the know the cycles.
Casey Watkins (21:36)
Yeah.
Yeah, yeah, and it's weird because
like, I'm used to cycles, like you're saying, they're a year or two long in this world. And then we're in AI world. And it's like, the cycle is like three months. Yeah. Yeah.
Jeff Ross (21:55)
Mmm. Mmm.
months yeah two three months yeah no for sure
it's like the chat GPT and then you've got grok and you've got deep seek and it's just just it's it's pretty amazing what's happening yeah yeah
Casey Watkins (22:09)
Yeah, Claude. Yeah. Yeah, all
of them are nuts.
Jeff Ross (22:16)
But
competition's healthy because it helps the industry evolve for sure. But I've got to say though, like for LLMs, I've tried just about nearly every one now, but I still keep coming back to chat GPT. Like I feel like it's the OG.
Casey Watkins (22:31)
Have you tried Google's Notebook LM?
Jeff Ross (22:36)
Look,
not really. can't like I have a dabble, but I can't say that I've experimented deep enough to be able to do like it's any sort of comparison.
Casey Watkins (22:45)
Okay, so here's one thing I would say just try on it. It's kind of fun. Give it a topic and tell it to generate you a podcast. And it will do a podcast between two people, a guy and a girl, and they will go over the topic. Like I put, I have a faceless channel. I did one on
Jeff Ross (22:57)
Okay, alright.
Mm.
Casey Watkins (23:15)
one of the old preachers back in the day where they just reviewed his sermon and talked back and forth about his sermon and if like I played it for my parents and they had no clue it was AI generated.
Jeff Ross (23:20)
Mm-hmm.
That's cool. I've been experimenting lately in the songs, you know, making music, AI music. And so I've been using, know, Chachi Petit to help me to start with the lyrics base, like giving it, you know, my wife and I story, you know, how we met, you know, some of the struggles we've made over the last 10 years and some of the beautiful points in that. And for our last anniversary, I got it to write me a love song. I turned that into an AI music, music generated song. And
Casey Watkins (23:47)
Yeah.
Jeff Ross (23:59)
Yeah, was one of those really corny, really sweet romantic moments like, you know, tears are coming out. It was like, that was pretty cool. AI helped me to do that and turn me into a songwriter.
Casey Watkins (24:04)
Yeah.
Which program did you use?
Jeff Ross (24:14)
um suno i think it was i can't remember top of head near yeah i think it's suno refusion no i haven't heard of that one
Casey Watkins (24:16)
Yeah. Okay. Which have you tried refusion?
Yeah,
it's R-I-F-F-U-S-I-O-N.
Jeff Ross (24:28)
Mm.
Casey Watkins (24:33)
I don't know how long it's been out, it's way it's it's going to have to make Suno up their game and it's 100 % free like unlimited music per day. You can create. It's. Refusion R I F F use S I O N.
Jeff Ross (24:39)
Okay.
Interesting, what was it called?
R-I-F, look at this one. Sorry, my spellings aren't that great. So R-I-F riff, usin'.
Casey Watkins (24:57)
Yeah, like R-I-F-F.
Jeff Ross (25:00)
AI song generator, no that's a sponsor dad. Oh yeah, here it is. Yep, okay. We'll have to have look at this one. This looks interesting. All right, so that's Refusion. So RIF, R-I-F-F-U-S-I-R-N. All right, well I'm gonna have a bit of an experiment on that and then I reckon I'll come back and do a Facebook Live and show everybody this one. This one looks pretty cool.
Casey Watkins (25:03)
Yeah.
Yay.
Yeah.
Yeah, because like, Suno doesn't do good with like, rap music. Refusion. Man, like, I went with there was one guy that did Rap God, like Eminem style and told it 110 beats per minute. And like he had backup vocals in there. It was insane. Like
Jeff Ross (25:32)
Hmm.
I've got an
idea I want to play with. want to maybe look at creating a Christian rap song, like share my story and turn that into a Christian rap song. Because I've gone from atheist to trying to kill myself 12 years ago, well, 10 years ago, to now I'm actually an online pastor and a church planner. So I might just share that story and see if we can turn it into a Christian rap song. Yeah.
Casey Watkins (25:59)
Yeah.
Yeah, that's yeah, that would be a good one because it's
it's definitely crazy. I I've been playing with it for like three days now and every day it's like, wow, I didn't know I could do this.
Jeff Ross (26:24)
I just love how, know, our, you know, geek, you know, gets just turned dry enough in this space. It's like, I could spend hours just geeking out here in this and just like exploring and researching and playing with it. And that's the fun part about this is it's brought out that playfulness, you know, like that, that experimentation, playfulness, creativity side of it. And I feel like people say to me, like, geez, you pump out so much content these days. Like, don't you ever run out of ideas? And it's like,
Casey Watkins (26:33)
Yeah.
Yeah.
Jeff Ross (26:53)
No, if anything, like it's been amplified, it's like the dial's just been turned right up, and I haven't, I can't put out the ideas and the content fast enough, because it just, and that's what AI's done.
Casey Watkins (27:02)
Yeah, you can't. Yeah, yeah, because like, I like
even with me doing what I do and making faceless videos all the time, it's like, I get asked in one of the groups, how do you keep finding new topic ideas? And I'm like, what are you talking about? You just hop on YouTube, you can find 100 topic ideas. And yeah.
Jeff Ross (27:24)
Yeah,
I know, right? Yeah, it's a part
of my students, like why they come to me is like, especially in content creation is because the roadblock that they continue to hit, like people don't post because they've got writer's block or they're paralyzed or, you know, they're confused and overwhelmed by it all. So that's some of the blocks that we help take away with the LaptopLive.Dad's Academy. And it all starts with understanding what is your purpose? Like what's your desire? What's your heart behind all this? You get clear on your mission and your vision and...
you know, branding really at the end of the day is just the story people talk about you when you're not in the room. You know, so you got to start to understand what is that story people are talking about you and how could you help, you know, create that narrative. And then when you get into this content marketing space and you start to leverage AI and you get empowered and then you get equipped, that's leadership 101. That's, know, like it doesn't matter if it's an actual human being, like AI is doing leadership when you use it in that right way.
Casey Watkins (28:03)
Yeah.
Jeff Ross (28:26)
That unlocks our potential and away we go and like get out of our way. And that's what's happening, I feel for us who are getting in here, having fun, just experimenting and you know, like playing around with our Refusion and you know, Leonardo AI. And like I remember going back through, you know, actually I forgot all about this. Six months ago, I wrote a whole book in four hours, you know, 160 page book in four hours. What I did was I...
Casey Watkins (28:37)
Yeah.
Jeff Ross (28:54)
I uploaded all the transcribes notes from all of my coaching videos for the previous 12 months for our Academy that we were doing. And I said, turn this into a book. It was a few revisions back and forth, you know, to get the book dialed in. But we wrote a 160 page book, 19 chapters on AI, how to master AI and social selling for network marketers, I called it. And the book at four hours, we did all the image, you know, the caffeinated kangaroo images and all that sort of thing, and just pull it all together.
Casey Watkins (29:06)
Yeah.
Jeff Ross (29:24)
I think it took me longer to get on Designer R and actually format it and publish it than it took me to write it.
Casey Watkins (29:30)
Yeah.
Yeah, yeah, and it's going
to be there are was it fastreads.io has where you can just create books and use AI to create books. And it like it's a paid platform. But for like 20 bucks a month, I believe it is you can make one book a month, one large 120 page book every month. And I'm like, that's cheap.
Jeff Ross (29:39)
Mm.
Hmm
Casey Watkins (30:01)
And it's got all the prompts and everything already there. You just got to tell it who you are, give it some ideas and let it go. So it's it's crazy. How far the technologies come in the like, even the last year.
Jeff Ross (30:08)
Yeah.
Yeah, that sure is.
My arm cool. Well, we're getting towards the end of our episode here. It's been absolutely really fun. You know geeking out with you here in this space. I feel like we'll have to get you back and won't have to do some live interactive sort of teaching stuff and do some more show don't tell approach. I think that'd be fun too. So make this been absolute gold so much value pack just in this one episode already like guys go and listen back to this quite a few different tools that Casey started to bring to the surface here for me.
Casey Watkins (30:27)
Yeah.
Yeah.
Jeff Ross (30:49)
what I'm gonna geek out on, I love this refusion idea. I'm gonna go have a play with that after this episode. So, we wrap up, where can our people find you? How they connect with you? How can they do a deeper dive with you and work with you?
Casey Watkins (31:03)
So I mainly spend a lot of time on Facebook and YouTube. Facebook is just forward slash Casey dot Watkins dot SEO. So I made that back when I was heavy into SEO. And YouTube is my channel is at Casey the marketing guy.
Jeff Ross (31:09)
Mm-hmm.
Mm-hmm.
Cool, awesome. All right, we'll make sure those links are in our show notes below, everyone. So, Legends, what an episode. Hey, if this has fired you up, if you've geeked out with us on this, here's what I want you to do. Drop a rocket ship in the comments. Let us know what sort of fired you up the most. Hey, even let us know what tools you're playing with, what you're experimenting with. We'd love to know. Tag a mate who needs to listen to this and let's keep leveling up together.
You can subscribe on YouTube, Spotify, Apple Podcast. You can even also find us on the Los Angeles Tribune Podcast Network. And before we go, Casey, you know I've got to hit you with this one. I did prep you for it. With every episode, we do a bit of a dad joke. And I've actually been laughing at how cringe-worthy ChatGPT can create the dad jokes for me. So here's a ChatGPT generated dad joke for you. Why did the AI entrepreneur go broke?
because he kept investing in artificial intelligence instead of real profits.
Chatty. That's gold. I love it. That's probably one of the better ones I've seen Chatty Pati put together.
Casey Watkins (32:36)
That is gold.
Yeah, that's actually really good. I like that one.
Jeff Ross (32:44)
Alright legends, well as always, you know the drill, stay caffeinated, stay legendary. This is Jeff Ross signing off and we'll see you on the next episode. Thanks for your time, Casey's really been brilliant.